… Occurred nearly 200 years ago, in London. From Wikipedia:
The Berners Street Hoax was perpetrated by Theodore Hook in the City of Westminster, London, in 1810.
On 27 November, at five o’clock in the morning, a sweep arrived to
sweep the chimneys of 54 Berners Street, the home of Mrs Tottenham. The
maid who answered the door informed him that no sweep had been
requested, and that his services were not required, and the disappointed
tradesman went on his way. A few moments later another sweep presented
himself at the door, then another, and another, 12 in all. After the
last of the sweeps had been sent away, a fleet of carts carrying large
deliveries of coal began to arrive, followed by a series of cakemakers
delivering large wedding cakes, then doctors, lawyers, vicars and
priests summoned to minister to someone in the house they had been told
was dying. Fishmongers, shoemakers, and over a dozen pianos were among
the next to appear, along with “six stout men bearing an organ”.
Dignitaries, including the Governor of the Bank of England, the Duke of York, the Archbishop of Canterbury and the Lord Mayor of the City of London
also arrived. The narrow streets soon became severely congested with
disgruntled tradesmen and onlookers. Deliveries and visits continued
until the early evening, bringing a large part of London to a
Hook had bet his friend Samuel Beazley
that he could transform any house in London into the most talked-about
address in a week. To achieve his goal he had sent out 4,000 letters
purporting to be Mrs Tottenham, requesting deliveries, visitors, and
assistance. Hook had stationed himself in the house directly opposite
54 Berners Street, and he and his friend had spent an amusing day
watching the chaos unfold.
You really can’t top that.